Online shared intelligence

Let’s say that every large company out there (you only care about CRM when you are large) all of the sudden changes their hearts; starting today, they will care about customers, they will want to establish meaningful relationships with them (meaningful Relationships require trust, trust requires caring, and vice-versa). Even if that happened today, tomorrow, and a hundred years after, Social CRM would still be an oxymoron, a catch phrase invented by the enterprise-1.1 vendors like SalesForce.com.

At a time when Web 2.0 and wonderful technologies such as Flash, Air, AJAX, social business, innovation hubs, user-centric workspaces, and much, much more, are making the web into the creative fertile ground of a small, but quickly growing garden, with engaging and absorbing delivery strategies combining and evolving, always testing the future, here come the bottom-feeders (?). SharePoint the platform of the future? It surely is being touted as a thing of the past…

Social networks can (and will) be leveraged to enable powerful transformations… but first they will be used for the most inane, mindless, junk.

Call me 1.0, but…

A friend asked the question as she started the process of exploring her requirements for collaboration products, which she will use to support a social networking initiative she is about to get going.

Like many other practitioners before her, Lisa found that when it comes to enterprise collaboration, there is a huge difference between wanting to solve a problem and knowing what specific product features are relevant to your needs. In other words, if you want, say, “to empower collaboration in order to create alignment between highly distributed teams in order to improve the product cycle”, how does MySite functionality help you? If you want “to increase intimacy between partners and internal stakeholders”, is that something a blog, a wiki or a forum will produce? How relevant is a forms server to collaboration?