Online shared intelligence

Experience

Over twenty years helping Independent Software Vendors (ISV’s) manage and market their products and services in business-to-business settings, holding senior executive positions, as well as advisory roles, in Product Management, Global Marketing and Operations, and Strategic Planning.

Strategic consultant on product strategy and product management processes for leading software vendors.

Companies

Help small and emerging ISV’s to produce drastic revenue and market growth by relentlessly focusing the Marketing and Executive function in customer satisfaction, best practices, processes and results.

How

That “Marketing kit” is based on five critical operational assets:

• Hands-on deployment of knowledge management, collaboration and social infrastructure, to empower technology vendors to leverage their competitive advantage on the field, with proven impact on the bottom line;
• Highly-differentiated vision management and evangelism, rooted in keen market analysis and strategy;
• Solid company-building, based on hands-on change management and team building;
• Agile customer-driven Product Management methodology;
• Diversified experience across markets (Systems Management, IT Operations Management, Social Software and collaboration, Development tools and frameworks), delivery models (Licensed software, Software as a Service, ASP), capital structures (private, public, VC-backed), and market positions;
• A passion for hands-on, intense engagement at all levels of the organization, and across all key interfaces of the software product life cycle;
• The conviction that collaboration and social software are the most powerful enablement technology available to enterprises today.

I founded marketIS Corporation (Marketing innovation Sciences, previously called Digital Graffiti, Inc.) in 1995, to deliver corporate marketing programs, advisory services, strategic assessments and planning, and execution programs to early growth companies’ executive teams, Boards of Directors and Investors.

marketIS only establishes business relationships that are based on measurable objectives and evaluations, and we backed up by guaranteeing satisfaction for all of our deliverables, and building that guarantee in our delivery schedule.

• Enterprise 2.0 change management
• Collaboration, community and social software roll-outs
• Product Management situational analysis
• Market and opportunity review
• ‘Customer-voice’
• ‘On-the-map’ analyst awareness campaign
• Process certification
• Marketing group building

What next?

Want more details? Want to check my LinkedIn profile?

Want to talk to some of my highly satisfied clients?

Do you want to receive a copy of my CV, or customer stories?

Just ask…

Be well, in peace.

Carlos Caballero, 2008.

• Call me at
  949 336.2646
• Send me an eMail
• Get more details (Resume, references, customer stories, and more)